West Asia crisis: Berger Paints to hike premium, mass segment prices up to 10%

“We are looking at new areas that can be opened and how we can address them. For example, if the EV segment grows, we will focus more on this business and build on our existing presence. This also includes growing our industrial and coatings portfolio in this area. However, if the current situation continues, this will continue to be a challenge for the entire industry,” he said.