Bira beer maker raises ₹85 cr in rights issue, cuts workforce to rein in costs
The company established by Ankur Jain in 2015 increases the sum of the company La100 Crore and the rest of the issue of a right for working capital requirements LaPreviously mentioned people are expected to be upgraded to mid -July, previously mentioned about anonymity.
These shares are sold at this address La325 Single, 55% of Japanese beer manufacturer Kirin came into play La700 per share. B9 currently has approximately 6,500 private investors and a large family office is likely to come as an investor for the first time. People who have previously quoted, said the B9 re -processes their arrangements with the four beer factors that will not only produce for them. This is made to control costs.
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Also a La800 Crore Tur where some early supporters can get cash.
The problem of rights is a funding mechanism in which a company usually offers the chance to buy more shares at a discounted price, proportional to its existing shareholders.
Labor shrinkage
“In the last two years, in the last two years, in the last two years, due to a box office of employees, a large amount of stock due to an employee selling employee stock options (ESOP), some of the 975-ODD employees, some of these corporate employees had stock options. Development.
Beer production is an intensive industry, and states claim about two -thirds of its income. There are also high load costs that reduce profitability. Pursuant to the latest applications of B9 Beveves of the Corporate Affairs Ministry of Corporate Affairs La638.5 FY24 LaCrore in 824.3 FY23. The losses also expanded significantly and La748.8 Crore in FY24 LaCrore in 445.4 fy23.
The company, which previously planned to open the public in 2026, has now increased to 2028.
Mint In addition, the company has more than one stock class, Özkaynak holders have only a small part of the shares as of June 16, when some of the rights are closed.
Other passive shareholders will also participate and the window will close to the middle of next month. So far, approximately 85% of the amount of rights has received commitments and the total number of investors who have ever participated has been over 300.
“The last time the Japanese beer manufacturer came La718 per share. This is a 55% discount, so many employees participated. This is a good price. Although my investment can go in both ways, most investors and I believe that it can rise because they strengthen their position in many markets with one Delhi. “
Changing focus
According to the latest investor relations report, the company MintNow he has focused on his focus from 25-30 large markets to larger subway and four-stage II.
The queries sent to Ankur Jain, the founder of the company, remained unanswered until the press time.
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In FY23, Japan’s Kirin Global (Kirin Ichiban Beer’s producers) invested 70 million dollars to become the biggest shareholder of B9 beverages. In FY24, Tokyo -based Mitsubishi Ufj Financial Group invested $ 10 million in the company, and then assured the external commercial borrowing from Kirin and Tiger Pacific capital.
In February, Mint He also reported that the B9 is facing tax officials in various states, not only for states but also for employees who do not receive a timely salary. However, the two companies said that a large part of their dues have been solved since the last financial year.
He also tried to change sales and supply chain models to reverse the company. Now it focuses on distributing beer to a large extent, instead of producing, just as other brands in the FMCG industry do, it alleviates fixed and working capital requirements.
Now he has re -operated the business model with the four beer factories to switch to contract production. In Gwalior and Nagpur, only two beer factories will continue to produce only for them.
The beer company added that on the investor deck, which currently constitutes 55% of its income, Andhra Pradesh, Delhi, Uttar Pradesh and Maharashtra, he added. He said that it reduced production footprint by 40%and reduced the capacity from 25 million to 15 million cases to improve the use and reduces FY26 and factory loads.
Transition to contract production in four beer factory, LaHe added 600 crore a year. However, margins may increase to 66% in 66% in 26 fiscal years. He said that fixed costs also fell LaTo 2004, 2,000 Crore resulted in a 40% decrease in the market and tightly control over marketing, and expenditures are now focused on in -store promotions.
Read more: India’s liquor manufacturers are making a party. And it will not end soon
According to India Industry Body Brewers Association, 400 million beer cases and approximately 430 million beers were sold in 23 financial years. The three large brands have 86% of the general market, including Kingfisher, Carlsberg and Budweiser manufacturer EU Inbev (in a certain order).
According to beer’s investor deck in May 2025, the country’s fourth largest beer company with a production capacity of 2.1 million hectolitters or 25 million cases per year.




