Why are tech companies named after stuff from Lord of the Rings?

What are the common aspects of Palantir, Mithril and Naria? They are all objects found in Jrr Tolkien The Lord of the Rings (Lotr). In addition, technology-it is the names of companies established by people who are loosely connected to the right.

Mithril Capital Management LLC, Liberter billionaire and early Trump supporter Peter Thiel and Naria Capital, who led the US Vice President JD Vance.

In addition, Anduril Industries Inc. and Erebor Bank, which addresses the crypto currency and AI customers and bears the name of the mountain, where dragon Smaug protects the treasure. Hobbit. Anduril was founded by Palmer Luckey, the creator of Oculus Rift, one of the world’s first consumer virtual reality headphones. Erebor was established Luckey and Palantir Technologies Inc. Founding partner Joe Lonsdale.

Perhaps the worst is the most famous paland, the name of seeing eye stones in the middle world, which is used to communicate with each other by powerful beings, to its own harm. Palantir Technologies Inc. is a software company founded by Thiel in 2003 and faced the role of the expansion of government supervision through artificial intelligence and face recognition software. There is Recently it has been the target of protests Due to the participation of deportation software for Trump management.

“There is a very long relationship Lotr Conservative politics, Dr says Dr. Helen Young, a senior research assistant in writing, literary and culture group at Deakin University School of Communication and Creative Arts. “ Tolkien himself was quite conservative for his time. [and] The fantasy world of Middle Earth is a kind of racist fantasy. “

Young says that the world of Tolkien’s world is real and different white -coded heroic breeds (people, elves, dwarfs and hobbies) are faced with “bent eyes” and against orcs and other creatures defined as black -skinned.

Tolkien condemned the Nazis and apartheidOther social injustices.

Published in the mid -1950s, Lotr Initially, the left -wing environmental movement was successfully drawn to the themes of simple live hobbits against evil and industry forces. However, the book was taken from the right in the 70s.

Giorgia Meloni before becoming the right -wing prime minister of Italy, in question“Tolkien may say better than what conservatives believe … The Lord of the Rings fantasy. ” These Emotions echoed by VanceRecently, he said that most of the conservative worldview was “influenced by Tolkien ..

Amazon’s backfire at the last time Lotr Prequel Series Power rings It shows how common these views taken for color actors in roles reserved for white actors. Conservative political commentator Matt Walsh said“Because I’m a fan LotrI will not watch the Amazon version. “

Thiel, who has at least five companies started With the names taken LotrHe said that today’s scientists gave up the search for immortality – – Admiration caused by Tolkien’s version of Elves. Thiel also argued that the society’s latest technological progress could be caused by the perceived lack of perceived. The emergence of the AntichristTo use Swedish climate activist Greta Thunberg as a stand-in figure.

The Dajjal idea can be echoed with some fans. LotrIn the places where the concepts of good and evil seize real, cosmological powers, Young added that Sauron, the main antagonist Sauron, is a physical manifestation of evil – a completely disruptive force.

“[The right-wing] We present themselves as the return of themselves, ”he says, olmak To be those who return to these people who play a heroic role and oppressed by the ‘authoritarian administration’ of WoKeness’. “

Dr. Nick Groom, Professor of English at the University of Macau, is based on a shallow reading of Tolkien’s work.

Inside LotrPalantir stones allowed users to convey great distances to their dangers. Erebor was a mountain that holds a large amount ofnigraphy, but was occupied by a dragon who killed all its inhabitants. Anduril, also known as the Alev Alevi of the West, was a great sword, but when he couldn’t beat Suaron thousands of years ago, he was a sword that he had to work again after he was shattered.

“These are very difficult, difficult, even unreliable objects, Gr says Groom. “I never give the name of a company Palantir. You really missed it by saying that Tolkien is basically an unreliable technology.”

At least when it comes to Palantir, the founders seem to be joking. In 2020, Lrsdale said they called the company after the “stimulant story” of seeing the stones in the wrong hands.

“There is a very deliberate brand psychology here – and this is just more than fandom, Gr said Grigory Frolov, Oz Web expert Digital Marketing Specialist. “These [names] It proposes inevitability, control and visionary leadership – a strong charm for the founders who position themselves as ‘West’ deduction or defenders. “

Young attention to the extreme simple readings of both the groom and Tolkien’s texts, which are wide and often involved in unresolved contradictions.

“This is not something,”[Tolkien] He was a racist… And that’s the only thing you can get from them, ‘says Young. “ This is not the case, but what ideological readings you can make from these books, and this is part of the world, that’s the question. Why do these companies pursue these things? “