Women’s World Cup heroes witness 50 percent jump in brand value; Shafali Varma crosses Rs 10000000 mark, Jemimah Rodrigues hits…
India’s women’s cricket champions have recorded a remarkable 50 per cent increase in brand value following their historic achievement. While Jemimah Rodrigues’ valuation rose to Rs 1.5 crore, Shafali Verma crossed the Rs 1 crore mark, highlighting her growing commercial appeal.
Following India’s remarkable ODI World Cup victory, the brand value of women cricketers in the country has increased by over 50%. Leading names like Smriti Mandhana, Shafali Verma and Jemimah Rodrigues have become some of the most coveted names for the brand with individual contracts expected to exceed Rs 1 million.
This victory not only brought them international acclaim but also opened up opportunities that were previously the domain of male cricketers. From automotive companies to financial institutions to lifestyle and beauty brands, businesses across various sectors are keen to include India’s women cricket stars in their promotional efforts.
What exactly is brand value and what is the reason for this increase?
A cricketer’s brand value can be likened to his market value outside the cricket field. This shows how much companies are willing to invest in associating their products with the actor’s image, character and fan base. The greater the value, the more important the endorsement contracts.
Following India’s World Cup success, this value increased significantly as players became public figures and inspirational role models. Their presence on social media, combined with their outstanding performance, has made them extremely attractive to advertisers.
Support values of top players doubled or even tripled
Karan Yadav, Commercial Director of JSW Sports, which represents players like Jemimah Rodrigues, explained that the turnover value of India’s leading women cricketers has increased tremendously, doubling or even tripling after their World Cup success. This increase reflects their growing popularity and is having an impact both on and off the field.
While Jemimah Rodrigues’ brand value has increased from around Rs 60 lakh to over Rs 1.5 billion, Shafali Verma’s has increased from Rs 40 lakh to over Rs 1 billion. Their excellent performance and growing fan base have made them extremely attractive to major brands across different industries.
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