Beer giant’s advert that implied alcohol could cure boredom banned
A poster for Brewdog’s winger beer was banned by the ad observer for implying that alcohol could overcome loneliness or disappointment.
Wingman Beer’s ad, which was seen in May, included the titles “Brewdog. I always bought your back”.
He continued: “Some things in life are unsuccessful, the weather is hostile, and your friend’s ‘five minutes’ turns into a full-scale delay. But Wingman? Wingman stands intact.
“Always at the station, always ready for duty, always took your back.
Advertising Standards Authority (ASA) received a complaint that advertising is a remedy for disappointment, pain and isolation of the implied alcohol.
Brewdog said that the advertising does not mean that beer provides comfort, relaxation or any distress. The company claimed that it positions the product as a reliable quality instead of a remedy or coping mechanism.
Brewdog also did not claim that beer had the therapeutic or mood -changing effects, or that the ad claimed or implied that alcohol was a necessary or priority in life.
ASA has admitted that the name of the advertisement has a air force theme, including references to some images containing a bird that wears a bird that wears a bird that wears a bird and a flying jacket, a helmet and glasses.
The guard admitted that Brewdog positions the Wingman session of the Wingman session in reliable quality, and that a friend working in advertising – WiFi cuts, unexpected bad weather and late hours were the scenarios offered in ordinary and daily problems.
“However, we thought that these scenarios, which probably expect a result other than their controls and cause their days to be interrupted negatively, are likely to think that people can be seen as a potentially bored, bored, lonely and problematic.
“Although the name uses a metaphorical language to awaken Wingman’s reliability, consistency and a sense of friendship, we thought that the scenarios presented are likely to affect people negatively, and that the meaning of this is a solution to overcome these problems that Wingman’s distress, frustration and potential loneliness.
“For these reasons, we thought that advertising could overcome the boredom, loneliness or other problems of drinking alcohol and concluded that they violate the code.”
Asa decided that the ad should not be visible again: “We told Brewdog that future advertisements did not imply that their future ads could overcome the boredom of drinking alcohol, loneliness or other problems.”
Brewdog spokesman said: uz We accept ASA’s decision in our latest Wingman ad, and we were disappointed with the outcome we believe that it did not reflect the spirit or intention behind the campaign.
“This will not run the ad again.”
