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Donald Trump pressure extracts $100bn Apple investment pledge

Apple plans to increase investment in the United States for 100 billion dollars (£ 75 billion) because it is under the pressure of technology giant President Donald Trump.

The White House said the money will be used to encourage firms to make more apple parts in the USA and the company will contribute to the promise of spending $ 500 billion in the US for four years.

Trump comes after he selected Apple earlier this year under his name, threatening to raise the tariffs in his products if he does not move his iPhone production to the United States.

Apple CEO Tim Cook referred to the company’s previous commitment last week and said he wanted to “do more” while trying to avoid a wave of tariff ready to hit his products.

Apple was contacted on Wednesday’s investment announcement.

Analysts said that Any significant change in Apple’s supply chain will take time, but Trump’s promise can help gain lighter treatment than the White House because Trump focuses on increasing business investments in the United States.

In the morning trade, the stock increased by more than 4%.

Wednesday, a statement, the White House, the company’s last promise Trump’s policies to convince companies to put more money in the United States, he said.

“Today, announcement with Apple today is another win that will help the production of critical components to protect the economic and national security of America for our manufacturing industry.” He said.

Apple has long been in China for a long time.

After accepting more investment in the United States in his announcements with the White House, he avoided tasks in the first period of Trump.

However, Trump has been struggling since he started a new tariff war in January and announced 30% more tax on Chinese -made goods.

Apple answered changes Re -processing the supply chainFirst of all, goods transport to the USA From India and VietnamIt faces lower tariffs in exports.

However, for three months that ended in June, the company has still paid more than $ 800 million in new border taxes on its products, and Trump reflects comprehensive global mutual tariffs that have come into force since April.

Despite the exemptions of the White House to certain electronics in April, it is waiting to pay more than 1.1 billion dollars in the coming months.

The tariffs on India -made goods have now increased tariff concerns, so that it will rise up to 50%.

Apple is also preparing for potential hit from White House plans for new tariffs specific to the semiconductor industry.

Mr. Cook, who personally donated $ 1 million to Trump’s opening committee, is expected to make an investment announcement at the White House on Wednesday.

In a call with investors, Mr. Cook emphasized Apple’s participation in the US and the long -standing “third parties” working strategy to invest.

Michigan’da previously announced “manufacturing academy” drew attention to the start of plans. In addition, it is a commitment to purchase $ 500 million in rare soil magnets, one of the MP materials working to expand the production of rare lands in the USA. The US government remained at a minimum price for its output, while it also received a share in that company.

Since his return to the office, Trump has often encouraged the high -profile investment commitments of companies like Apple. Analysts, the number of usually looks exaggerated and There is no evidence of a wider trend yet.

Paolo Pescatore, the founder of PP Foresight, praised Mr. Cook for the master navigation of Apple through “turbulent times”, but he said that it is left to see what the investment would mean for many different parts where they are produced and where they are produced.

“If you certainly look at the case today, it is impossible to think that everything can be produced suddenly, produced and brought together overnight.” He said.

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