Aman Gupta’s OffBeat Studios raises ₹100 Crore in seed funding led by Bessemer Venture Partners
A month after announcing his new venture, OffBeat Studios, boAt co-founder Aman Gupta has raised 100 billion Indian rupees in seed funding led by Bessemer Venture Partners, the firm behind Anthropic, Shopify and Canva.
Why Did Aman Gupta Choose Bessemer Over a Simple Check?
Aman Gupta, who announced his raise on LinkedIn, was candid about his motivations for choosing Bessemer rather than a simple capital transfer.
“Having built from scratch before, I know what capital can and can’t do. This time, I was looking for partners with a global perspective who could help me leverage technology and AI because that’s where the future lies. Bessemer’s track record at companies like Anthropic, Shopify, Canva, and LinkedIn speaks for itself,” he wrote.
He added: “I didn’t raise the capital because I needed a cheque. I raised it because Anant, Vishal and Bessemer’s global partners provide speed, reliability, network and strategic support that money alone cannot buy. Announcing this on my wedding anniversary because taking on an investor is like choosing a life partner. You have to do it right. You will go through ups and downs with them. You need someone who understands both.”
What is OffBeat Studios?
Aman Gupta founded OffBeat Studios on March 3, 2026, signaling a new direction in his entrepreneurial journey after moving into a non-executive role on boAt’s board.
Details about OffBeat Studios remain limited. Aman Gupta did not disclose the startup’s business model, industry focus, financing structure, team or launch timeline.
The branding shared in his post included a stylized “OFF/BEAT” logo but did not provide further clarity on the nature of the business.
It is not yet clear whether OffBeat Studios will have any strategic relationship with Boat or operate independently as a founder-led venture.
Aman Gupta has been closely associated with boAt’s branding journey since its inception and has played a key role in shaping its marketing strategy. He is also known as a judge on Shark Tank India, which has increased his visibility among entrepreneurs and young consumers.
Leadership Changes and Delayed IPO at BoAt
Meanwhile, the leadership change at boAt has been significant. Co-founder Sameer Mehta moved to the position of executive director, while Chief Operating Officer Gaurav Nayyar took over as CEO.
The boat has public offering approval
This development comes as boAt’s parent company, Imagine Marketing, received approval from the Securities and Exchange Board of India (SEBI) for its initial public offering.
The Warburg Pincus-backed company filed confidentially for an initial public offering in April and announced approximately ₹13,000 crore.
This marks Boat’s second attempt to go public. It submitted a draft document in January 2022. ₹2,000 crore IPO involves a new issue of equity shares worth…
The changes come as BoAt continues to postpone its IPO plans, which initially aim to raise INR 1,500 crore of new shares and INR 1,000 crore of existing investor sales.
