For the future of the Internet, the war has something to do with the distribution. Chrome is the gateway of more than 3 billion users globally and has become the default path of search, ads and answers.
It is not as important as the optics in the AI weapon race, where the agreement has not gone through.
Moreover, it is no longer just to create better models, but also to have the front door.
Google only received an offer of $ 34.5 billion and the future of the Internet Balancebloomberg & SOL; It can be installed in Getty Images
It is safe to say that the search has officially entered the post -Google period.
Although alphabet (Googl) Google, roughly 89.54% Global market share is tested with answers, not by connections.
Since the G/Ç 2025, Google has been using AI’s overview of AI, which is lively for 1.5 billion users per month in more than 200 countries.
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Google claims that the outgoing connections are relatively stable, but publishers saw that the shipment traffic dried last year.
Actually a PEW shows the report The probability of clicking (8%) (8%) (8%) (8%) who saw AI summaries is 50%.
Flipside has switched to Openai’s Chatgpt only from AI Chatbot to a complete search opponent.
From the beginning of August, it has an active users of approximately 700 million weeks and an eye -catching $ 12 billion income running rate.
The astonishment AI is a more direct rival to Google’s search and grew at a tremendous speed.
A valuation close to $ 18 billion positioned him as a real Juggernaut in the sudden search.
Elon Musk’s Gok 4 and other players, such as Xai, are layers in real -time news and web data, which creates a notch in balancing chat, searching and making decisions smoothly.
In addition, 58% of the web usage is mobile devices, the browser, the keyboard or the application entry point is mandatory.
SEO opens completely and now shows that in AI answers, quoting and creating content that can be read by the machine.
Furthermore, advertising dollars turn into shopping and context -based results from classic connection ads.
In the meantime, we see the publishers in Loggerheads with companies demanding loans for their work because AI has removed without the consent of AI.
In the future, we can see that AI agents, who cannot find information, can also book, buy and do business for you, seize the Internet.
Perplexity’s jaw, Google’s Chrome browser, a whole cash offer of $ 34 billion for a potential agreement and less about making an empathic explanation.
The AI search attempt destroyed a major unwanted offer for Chrome, supported by investors.
In addition, Chromium has reportedly thrown to sweeteners such as keeping Chromium outdoors, roughly developing $ 3 billion, and keeping Google as a default search engine.
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The real game is that Chrome has 3 billion+ users and the browser has an effective way to the front door.
The proposal comes at the opportunity when a US court ruled that Google has recently maintained a illegal monopoly in search.
Although Google plans to object to the decision, some reports show that a doj medicine may involve the disposal of chromiums and that surprise offers itself as a friendly buyer.
This is a great pressure point for Google.
Chrome is at the center of artificial intelligence overviews, data pipelines and major initiatives in advertising targeting. Any crack in this control will result in faster movement on critical issues such as publisher association and traffic sharing.
The skeptics will argue that the proposal is a long shot and even a PR stub, but the strategic signal is open.
The proposal also contributes to Perplexity’s brand value and focuses on the launch of the upcoming Comet browser. Whether the agreement is closing or not, it is clear that the message, AI call is now good and really a distribution, financing and policy leverage game.
However, Google is against some major legal fires on multiple fronts, and risks are just rising.
More news:
In August 2024, US regional judge Ammit Mehta decided that Google continued to illegally the search monopoly.
This spring is planned for remedies and shows that Doj swams the idea of a chromium.
.Google responded with his own proposal by defending distribution agreements.
The name-tech case is even worse. Following the September 2024 hearing, a Federal Court decided that in April 2025, Google effectively monopolizes the “Advertising Technology pile olan, which is a huge gain for Doj, where Google is currently attractive.
If you thought that something worse, on the App-Store front, the ninth circuit, a jury Google Epic Games V. After violating during Google, he decided to have a three -year measure against specific game store incentives.
In Europe, things are warming up. Publishers in the region threatened the EU’s DMA rules by referring to traffic losses, traffic losses in July, threatening great fines up to 10% of global sales.
The wider risk is that regulators can potentially apply structural or behavioral changes that can reshape how Google offers search, advertising and artificial intelligence content.
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