Asda makes major price changes to 249 products in UK supermarkets | UK | News
Asda is making a big change to many products in its latest wave of price cuts. The UK’s popular supermarket has launched a significant price cut across a wide range of products, targeting 249 additional products, primarily in the fresh food groups.
The move is part of the supermarket’s ongoing efforts to offer better value to customers despite rising costs of living. According to reports, the prices of these selected stock keeping units (SKUs) were reduced by 7% on average; This reflects Asda’s commitment to keeping everyday essentials more affordable for shoppers General store.
It comes after Asda last week announced price cuts on more than 1,000 products as chief executive Allan Leighton stepped up efforts to reinstate the “Asda Price” in a bid to win back shoppers ahead of Christmas.
The latest additions span Asda’s frozen, chilled, meat, fish and poultry and produce categories. This includes Ready-Rolled Light Puff Pastry (320g), down 19% to £1.04; Extraordinary Lemon Curd Yoghurt (150g), down from 98p to 82p (a 16% drop); and Wyke Farms Vintage Cheddar (300g) has now had a 10% discount, dropping its price from £3.53 to £3.18.
The biggest discounts were also on Extra Special Raw and Hand-Peeled Jumbo King Prawns (200g), which dropped in price by 50% to £2.12, and Cook by Asda Butternut Squash Chunks (700g), which dropped 34% from £2.10 to £1.38.
Asda Flavorsome Reduced Fat Smoked Bacon Medallions (reduced from £2.98 to £2.48); Asda Loose Red Grapefruit (down from 47p to 44p); and Asda Mild & Peppery Flat leaf Parsley (down from 60p to 52p) are among the other products featured.
Asda Chief Customer Officer Rachel Eyre previously said: “We understand families are under pressure due to rising living costs and we are stepping up our support as we enter an expensive time of year for our customers.
“We’re dropping prices on the everyday items they rely on most, helping them reduce their food bills and get even more value every time they shop with us. That’s real support where it counts. That’s the Asda Price.”
Asda’s plan to cut prices has led rivals Sainsbury’s and Tesco to allocate extra funding; Tesco even cut its profit forecast for this year by £400 million.
During Tesco’s quarterly results on October 2, CEO Ken Murphy responded to price pressure by saying Tesco would invest heavily to continue its growth, without naming Asda directly.
He questioned the logic behind aggressive price cuts and pointed to Tesco’s strong sales growth of 4.9% in the UK in the first half of the year as evidence of its successful strategy.
