Blinkit, Instamart’s Q4 numbers show likely entry into normalization phase as growth moderates

Eternal CEO Albinder Dhindsa said in his Q4 letter to shareholders: “High competition can have a negative impact during certain periods of time, such as the one we are going through now, where aggressive discounting leads to poor quality growth centered around select low-margin SKUs. But in the broader and longer term, good competition will help us grow as well as grow the market over the next few years.”