Blinkit takes the premium groceries route with ‘Gourmet’ to lift order values

Bisen added that Blinkit also wants to use its market leadership to stay one step ahead with new initiatives. According to estimates by market research firm Datum Intelligence, Blinkit will dominate 47% of the flash commerce market in 2025, followed by Zepto (24%), Swiggy Instamart (22%) and others, including Tata-owned BigBasket and Flipkart Minutes, at 6%.