ABC boss launches broadcaster’s new strategic focus, ‘key values’

ABC’s new strategic focus and the background of launching “lock values ,, General Manager Hugh Marx and other ABC leaders were treated for some personnel questions yesterday. The courses learned after the executive salaries, the Lattouf decision, whether the leaders of the publisher will be kept to these new values and why ABC has recently signed joint statement Agent France-Presse, Associated Press, BBC News and Reuters Gaza.

The main purpose of the meeting is that as reported Ciikey’s Tips and murmurs were to start ABC’s “four basic values :: the aim is high, think differently, have it, surrender together. A note sent from brands to personnel added: “While experiencing these values, we always show respect, honesty and diversity and devotion to being included.”

Marx’s follow -up message, the new strategy “ABC’daki strengthening the sense of value, to gain the trust of more Australians and to create a significant impact,” he said. The new strategic focus of the publisher will be on five basic themes: “Content leadership is to focus on the three platform strategy (news digital, iview and listening), to be strategic in using other platforms, to focus on the quality on volume and to place a culture of perfection.”

Marks apologized for the participation of ABC for the participation of Antoinette, who defeated the publisher in a high -profile illegal termination case in the Federal Court a month ago.

An ABC told the source Crirase These signs are very sincere about what kind of management skills the Lattouf event is. [and] It is clear that the Board now clearly understands the limits of its impact on daily operations ”.

ABC News Director Justin Stevens also received questions from the staff and at some point, ABC was asked why it was not a signature recently. joint statement In Gaza, which invites Israeli officials to allow them to enter and exit the international region. In the statement, the siners are desperately worried about our journalists who cannot feed themselves and their families in Gaza ”.

Stevens, the Personnel “if we knew you came”, ABC’nin “any opportunity to offer itself,” he said he would sign the statement. In addition, the interrogator is a new report Middle East correspondent Matthew Doran emphasized the impact of the hunger crisis in Gaza on journalists operating in the region.

Before being published with ABC, it was contacted to verify whether it was invited to participate in the statement and whether he could make a statement of his own will. The ABC spokesman did not answer these questions, but ABC said that “Israeli officials support the call to allow journalists in and out of Gaza and increase concerns about food famine affecting journalists”.

Stevens in December 2023 induced ABC staff writes a note to the personnel against the signing of open letters about the conflict: ız You should not sign any petition that can question your impartiality. ”

Why “Stories about Gaza when we do them stories [are] Stevens said, “If someone says there are stories that say that this is activism, this is wrong, when there are no stories about Ukraine. “

“Not. And that shouldn’t be said. If someone said that, I would be very skeptical.”

“Reporting about events is not activism [in Gaza]. “

At the meeting, ABC Chief Public Officer Deena Amorelli asked the potential of a workplace complaint process, which was called the report and support portal launched last June and using QR codes published around ABC offices to encourage anonymous applications. Amorelli, as he contacted ABC, said that the applications were completely anonymous, but that complaints were followed and that some individuals were rejected because of a complaint.

Amorelli was also asked about the cost of designing new values. He did not provide a dollar figure to the staff, but he said the majority of the work was done within the company. Key values come with the colors and emojis related to Microsoft teams, and for employees showing these values, rumors of award rumors (by chance, ABC leadership during question and answer are equipped with different colored water bottles reflecting the colors of emojis.

Unlike the previous All-STAFf meetings in the national publisher, a few personnel sources speak Crirase He said that there was a small living (but important online) participation and that there was a feeling of indifference in a Glum at the meeting. “Really a little sad,” he said.

The only thing that really grows the eyebrows was that the signs referred to the last crazy successful Triple J Inxs’ 1987 Power Ballad ‘is not a part of us’, “Top 100” as the hottest Australian songs on the top.