JLR’s biggest US recall raises cost, reputational risks

“For a recall like the Jaguar Land Rover, given that this is a hardware and critical systems issue, not just software, a realistic operating range would be $800 to $1,500 per vehicle. On approximately 170,000 vehicles, this would imply a direct cost of $130-250 million,” said Vinay Piparsania, founder of MillenStrat Advisory and Research.