Meghan Markle must take advice from unlikely ITV star if she wants As Ever to thrive | Celebrity News | Showbiz & TV

Meghan Markle’s lifestyle brand As Ever is set to expand Down Under before it starts selling its products from her husband’s home in the UK. And honestly? I’m not sure this will do him any good. But there’s a familiar face who could offer some much-needed words of wisdom to help his business grow.

You’ll be hard-pressed to find a Brit who hasn’t heard of Stacey Solomon. The mother-of-five continues to dominate the airwaves this month following the return of BBC makeover show Sort Your Life Out. But this isn’t his own business venture.

The former X Factor star is also a partner in successful hair company Rehab, which has gone from strength to strength since joining the small business in 2023. Fans can now find the eco-conscious hair care brand at many major retailers across the UK, including Boots, Sainsbury’s and Selfridges.

The reality TV star has slowly but surely built a following by sharing regular updates about the company and her life behind the scenes. This allows fans to learn about the down-to-earth businesswoman behind the brand and keeps them coming back for more; This is the key to a company’s success.

Since As Ever was released in 2025, Meghan has tried to follow in her footsteps by sharing glimpses of their life in California online, but this appears to be limited to national holidays or work campaigns. By excluding your target audience, you are indirectly killing your business.

Meghan needs to decide whether to let the fans in or change her tune, leaving social media to another team entirely. If he decides to let his fans in, he can address and own the crazy news circulating about him and his family while also building a loyal online following.

Another way Stacey connects with her audience through her hair care company is by sharing giveaways and contests; This is something that will instantly spark some interest in As Ever. Last month, reports claimed that the website had seen 36 percent growth since October, according to data compiled by Similar Web. news week.

So they’re not short on money and it’s worth investing in a few gifts to attract more customers going forward. Finally, another strength the doting mom can learn from Stacey is her meet-and-greets at store openings.

The TV personality is always warm and cheerful on all her social media platforms and looks exactly the same in person. By taking the time to meet some of her biggest supporters, she’s creating an incredibly loyal support system that will help her thrive in many ways throughout her career, which is something the duchess desperately needs.

The closest Meghan came to that was her visit to Australia later this month, but to no one’s surprise, that visit didn’t include any meet-and-greets. Instead, the elusive royal is set to undertake “private, business or charitable activities” during the Sussexes’ three-day trip.

This sparked a backlash online, with reports claiming Australian taxpayers could fund the visit. It didn’t take long for advocacy group Beyond Australia to call on the country’s government not to fund the security of the royal couple, collecting more than 32,000 signatures to date. The group also called for the Sussexes to cover their own logistics and other needs for travel.

So it’s clear that Harry and Meghan are already off solid ground with the Australian public, leaving their business endeavors questionable at best and delusional at worst. Really, the duo has to do things like a normal company would and foot the bill for security and expenses themselves.

It comes after the Duchess announced the broadcaster was ending its business venture with Netflix despite investing heavily in the company last year. It appears the streaming giant felt it wasn’t a good fit for the website and was too cautious about expanding it.

Honestly, this whole business smells unpleasantly of entitlement and greed to win over the general public. I’m sure the world doesn’t need another company selling homemade jam, sickeningly sweet candles, and rose wine. Either make some major business changes, cut your losses, or take a page out of Stacey’s branding rule book because you’re not going to win anyone over as it stands.