No plucking way: Stella McCartney pioneers plant-based fashion feathers | Stella McCartney

Stella McCartney is trying to save the world, a feather every time. Or, rather, a “Fevver”, which is a new plant -based product with bird -free feather appearance, made its first look at the designer’s spring spring/summer show.

McCartney behind the scene in the center of Pompidou in Paris, McCartney behind the scene, “a bird’s feathers seem to be sensitive to fashion,” he said. “I’m trying to show that you can still have a fashion theater without the animal compromise.”

McCartney’s Sussex Farm, which was grown and naturally painted, Fevers, in the last three views of his collection, the show worn by the model of the model and worn by the model, including a comprehensive lilac dress appeared.

The collection was named as Compe Teet and started with a reading of Beatles by Helen Mirren in the main hall of the center. Mirren, who wears a gray Stella outfit, described the collection as “completely spectacular, especially the aprons”.

McCartney, “Growing, [Come Together] It was always John’s song ”but on Tuesday night,“ Because there are too many double participants – I love slut sex of lyrics – I also love the idea that Stella Man and Stella will come together ”.

On the podium, this dual played in a very prescriptive way with large teams and high wings. But in reality, clothes had mass, wearable attractiveness. Standouts included “for him” in the sea blue and beige Fevvers. “For him” sequential denim, sliced ​​jackets on the sides and Swooshy wide -legged trousers, which became a McCartney trademark.

Next year, McCartney’s label is 25 years old and has never used leather, fur or leathers during the time. Last year, since 2019, LVMH, the world’s largest fashion conglomerate, was able to take its eco-cross-expedition independently. Nevertheless, the brand operates with great losses and shrinking income that shows that it is a way to see sustainability as a priority of the brand, the sector – and consumers. . Latest accounts made by the company In the spring of 2023, £ 25 million lost before tax-one the previous year is 10 million pounds. Bond Street is also expected to close the flagship.

Unlike London and Copenhagen, Paris Fashion Week is not yet free. Many birds are killed for feathers, others are cut alive. In this context, designer is a pioneer in trying to show that ethical choices do not mean compromise on pizzazz and attraction. The collection was 98% sustainable (from 96% in 2024) and how well it sold, regardless of how well it sold, McCartney was very important in high -fashioned shaping – and the increasingly higher street – the approach of using alternative materials made of strange things such as apple and sea spring.

There is a irony that producing new clothes continue to be a greater environmental problem than the materials used to make them, the industry – including McCartney’s inclusion – is something that will not be taken into account. McCartney, the first designer using Vegan leather, has not yet shown a collection that did not shake its head in some ways for sustainability.