‘P.Louise started with a loan off nan

When Paige Louise Williams borrowed £ 20,000 from Nana to open its own beauty salon, they had high hopes, even though it was a business plan.

He left the school unqualified and recently quit his job at Mac Beauty Counter to become a free make -up artist.

Fast 10 years old and his beauty empire, P. Louise, turned into a home brand that was loved by millions of people around the world with the expected income of £ 138 million this year.

“Anyone who steps into my world realizes that everything is possible,” Greater, who stepped into my world, “grew up on a council land in Droylsden in the Tameide region of Greater Manchester. He said.

“Your background does not define who you are.”

Paige started to work in the beauty industry after leaving the university he studied to become a child social worker.

Inspired by Drag Makeup, Paige created a signature style that attracts a loyal and growing customer base.

Nana, who is currently working as a part -time cleaner, asked a loan to open its own hall at Prestwich.

Fortunately, Nana accepted for Paige – her grandson has invested in every meaning of the word in the determination of her grandson.

Paige had high hopes for the opening of the P. Louise Makeup Academy in 2014 – but it didn’t come out as expected.

“We served Lambrini in our small flutes, but we just emerged regularly,” he said. “I was waiting for this big explosion and it didn’t work.”

While the business was fighting, Paige had to sell her car – but refused to be beaten.

“I came every day, I knew I had rent to pay, and I had Nana who couldn’t lose this fund he gave me.”

“Following my dream, there was no way to lose his house behind me.”

Paige’s first years were spent to help her younger brothers while her mother was working to meet.

This fueled his driving and ambition.

“I think raising me really taught me that everything is possible,” he said.

“My mother kept me at the age of 15 and showed me that she had doubted again and again, and she would never get anything.

“He wanted to be a nurse. He took his degree and showed me that I could be the person I still want to be with five children.”

In order to continue the work, Paige began to teach make -up lessons in the hall before hosting online courses for auditing customers.

“The live flow was not heard 10 years ago,” he said. “We were broadcasting live on thousands of people.

“I was just demanding £ 10 for these courses, but we were making them mass and we had hashtags like #beansforlife because we were all on the bread line.

“I still see #beansforlife hashtag in my comments.”

The next business move was the product development.

Paige noticed that a product he loved was a gap in the market after stopping.

His creation, now known as the rumor base, was the number one eye shadow base in the market by Nikkietutorials on YouTube – a turning point for the job.

Tiktok also played a instrumental role in the growth of his company.

“One day it was a random idea that I decided to make a Tiktok shop.”

“I didn’t realize that it would be such a feeling that helped me finance what we had today.

“We started to sell the product from hooks and we couldn’t keep anything in stock.”

In August 2024, Paige won more than £ 1.5 million in just 12 hours, after the UK brand broke the UK record for the most income produced by Tiktok store.

As the cosmetic line grew, the brand Middleton moved to a warehouse of 8.000m2 FT. Since then, Stockport has moved to a 36,000 square meter warehouse, where there was a store and a tourist contention cage.

During the last financial year, Paige’s P.Louise brand won £ 71 million.

In October, Paige will open its first retail store at Trafford Palazzo in Trafford Center.

“There are many people who work for me, really nowhere they can be themselves, wearing a tutu and wearing fairy wings and being completely yourself.” He said.

“I know I’m not everyone’s cup tea, but I still look every day because my dreams and believed.”