TfL sells sponsorship rights for entire Tube line in multi-million pound branding deal
London for London (TFL) sells rights to the London underground line to raise millions of people.
In an article on LinkedIn’s social media platform, Waterloo and City Line, which connects TFL, Bank and Waterloo stations, presented their “special sponsorship ..
Only two stops open on weekdays, three -minute service service is London’s least used tube line, but still ferries about 15 million people every year.
TFL said that the opportunity to sponsor will not be renamed, but “a typical media opportunity will go far beyond”.
They said that sponsorship would include “Moquette seat from fabric and signs to maps and experienced areas”.
“Millions of professional and decision -makers travel this route every year,” he said. “Now, your brand may have a journey.”
This was the first time a tube line for sponsorship, while a few stations sponsored.
After the Southgate Station made the semi -finals of the National Team’s 2018 World Cup, Visa was temporarily renamed by Visa as the “Gareth Southgate” tube station.
The two -day seizure of the last stop on the Piccadilly line produced £ 80,000 for TFL. Sponsorship contained branded rounds, themed tannoy announcements, digital screen messages and flash gangs.
A few years later, during the London Fashion Week in October 2023, Bond Street was briefly renamed as Bur Burberry Street ..
The name change, passengers were confused with fake tube signs to complain that they caused 57 complaints to TFL.
Complaints were also referred to Samsung’s new Fold and Flip ”smartphones last year, renamed Old Street as“ Fold Street ve and produced £ 250,000 for TFL.
The only time in which a public transport line in London is completely sponsored is the sponsorship of the 5.1 million IFS cloud sponsorship of the cablearer between the Royal docks and North Greenwich.
However, Waterloo and City Line have 10 times the annual number of users.
