Thane dosa shop owner reveals why Rs 13 lakh monthly revenue now leaves him with just Rs 1 lakh savings, sparks debate on revenue vs profit. Watch video
The viral clip sparked a broader discussion online about the difference between revenue and profit; many users said that the video highlighted the challenges of running a small business in India.
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Owner of Thane dosa shop talks about restaurant earnings
Benne Rush, owner of Thane-based restaurant, made this statement during a conversation with content creator Utkarsh Verma in an Instagram video.
Explaining his business journey openly, the owner said that the restaurant entered its strongest phase shortly after opening. During this period, monthly revenue reached around ₹12-13 lakh as customer demand remained high.
However, he said business has slowed down over time due to fewer visitors, resulting in lower overall earnings.
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The restaurant’s money goes here every month
Explaining the economics of operating the restaurant, the owner gave a detailed breakdown of his monthly expenses.
According to him:
- Monthly rent: Approx. ₹1 lakh
- Staff salaries: Approx. ₹1.5 lakh
- Electricity, raw materials and other operational expenses: Bringing the total monthly expenditure to roughly ₹4 lakh
Although the restaurant once generated impressive monthly revenue, the amount it can save today is significantly less, he said.
‘I am saving only around 1 lakh right now’
When asked about his current income, the business owner said that he is now able to save only around 1 lakh per month after meeting his running expenses.
He also pointed out that seasonal demand is an important factor affecting sales.
According to him, customer traffic drops sharply in the summer months, which leads to a decrease in revenue. Business is looking up again, with more customers visiting the restaurant during the winter months.
Even though his earnings have decreased, the owner said he still prefers entrepreneurship to working for someone else.
Advice for those who dream of starting a business
During the talk, Utkarsh Verma asked what he would say to people who feel stuck in their jobs but want to build something of their own.
The owner replied: “Definitely, ek baar aapke mind mein thought aayega ki haan, main ye karke ye give up karun. But definitely, you should go for it. Follow apna dream hamesha karo. Bhale ek baar failure hoga, ek-do baar hoga, but at the end of the day, success aani wali hai.”
His answer struck a chord with many viewers, with many praising his honesty about the challenges of entrepreneurship.
Viral headline sparks conversation on success
The text displayed in the Instagram clip also caught people’s attention. It read: “A ₹80 lakh a month job is considered respectable in India. A dosa restaurant owner earning ₹12 lakh a month usually doesn’t count. Weird definition of success.”
The statement encouraged users to discuss how society views salaried jobs differently from businesses, even though entrepreneurs generate significant turnover and create jobs.
Social media discusses revenue and profit
The video quickly received hundreds of comments, with users debating whether people were confusing the income with actual income.
One user wrote: “Really amazing, it also creates jobs.” Another commented: “If that’s the profit it’s incredible, if the income is still incredible it puts people to work.”
A third user said: “Even if the monthly income is 12 lacs, if the general expenses are 4-5 lacs (personnel, rent, electricity, etc.), only raw material costs will exceed it. Still, from 12 lac income, it will make a profit of 4-5 lacs per month. Not bad at all.”
But others questioned whether the margins made financial sense.
One user wrote: “35L investment mai 40L ka ghata.. revenue not profit. Horrible margins. 12L revenue and 1L profit is so wrong.”
Another added: “Revenue 12L, Network Profit not taking!”
A different user commented: “12 Lakh is income, not payment. There is a difference.”
Why did the video resonate with viewers?
The viral chat resonated because it offers a rare glimpse into the financial realities of running a small food business. While big monthly income figures often get attention, the business owner reminded the audience that rent, salaries, raw materials, electricity and other operating costs can significantly reduce a business owner’s take-home amount.
The debate also renewed discussions about entrepreneurship, business risks, and the importance of understanding the difference between revenue, expenses, and profit before judging the success of any business.
