Trump Threatens Trade Actions After EU Fines Google Over Ad Tech

US President Donald Trump threatened an investigation that could provide new tariffs in response to Google.

After the EU announced that the EU has been fined Google almost 3 billion € and that he ordered the search giant to stop choosing his own advertising technology services, he warned him on Friday a social media mission.

“This is above many other fines and taxes against Google and other American technology companies, Tr Trump said. “Very unfair and the American taxpayer will not stop for this! As I said before, my management will not allow these discriminatory actions to stop.”

Trump previously used 301 probe to target imports from Brazil because he prosecute former President Jair Bolsonaro. For a long time, he has criticized Europe for fines against US technology firms and warned that he would apply “important” tariffs to countries that impose digital taxes, rules or regulations that hit American companies at the beginning of this month.

The European Commission said on Friday that Google has used its advantage over its competitors and should end the applications.

“When the markets fail, public institutions should take action to prevent dominant players from abuse their powers,” EU Antitröst commissioner Teresa Ribera said. He said. “True freedom means a flat playground where everyone competes on equal terms and has the right to choose citizens.”

The company promised to make an objection immediately. Lee-Anne Mulholland, Vice President of regulatory works on Google, said that the movement “has imposed an unfair fine and requires changes to harm to thousands of European enterprises, making it difficult for them to make money to make money.

The fine of € 2.95 billion is among the most challenging sanctions of Brussels and the second highest against Google for alleged domination of the EU. Shopping search is followed by an Android penalty of € 4,125 billion and a fine of € 2.42 billion to crush its opponents. Last year, € 1.49 billion Adsense Levy was canceled. Decisions Google’s EU obligations are only 10 billion € shy – Apple, Meta Platforms Inc. and Microsoft Corp.

According to the 2025 estimates of the research company Emearker, California -based company, California -based company is the number 1 in the global digital advertising market of $ 757.5 billion. In total, Google is expected to receive digital advertising revenue of $ 205.04 billion in 2025 in 2025. Most of this comes from Google’s global search advertising business. The remaining 33.33 billion dollars of screen ads. Google is running an advertising service for marketers and a service that sells advertising for publishers and a Commodity Exchange in which both sides have completed the transactions at Yildirim fast auctions.

Angela Mills Wade, General Manager of the European Publishers Council, who brought complaints to the European Commission, said, “Fines will not correct Europe’s broken Adtech market,” he said.

“Without a strong and determined practice, Google will write it as a business cost while reinforcing its sovereignty during the AI ​​period.” “Europe is weakening its own rules and weakening the news media and risking the broadcasting sector.”

The EU penalty comes in a tense moment for the EU -USA trade relations, and Trump repeatedly reduces the bloci’s efforts to restrain the Silicon Valley giants. Although Google is faced with an antitröst examination worldwide, this week, a US judiciary’s exploration business has gained some relief to decide that it would not have to disintegrate the damages allegedly allegedly allegedly.

However, Google’s ADTECH operations are also threatened in the USA. Doj is expected to offer solutions proposed on Friday in another case before a hearing on September 22nd. Previously, the department had forced Google to dispose of the advertising manager platform to compete with advertising anti -relevant risks.

The EU’s Ribera pointed out the potential of a US decision that would force Google to break the advertising technology platform.

“At this stage, it is understood that the only way to end Google’s conflict of interest effectively is a structural solution of selling a part of Adtech,” he said.

The EU warned that Google has abused its dominance in advertising technology in 2023 to harm online publishers. At that time, the Brussels -based commission said that Google has preferred its own advertising change program on its competitors and supports the company’s central role in the advertising technology supply chain.

Ribera’s predecessor Margrethe Vestager said that only a part of his job would solve the problems of “a compulsory disposal”. Dane had spent ten years in Brussels, where Google filed a fine of more than 8 billion € in three different cases, but one penalty was canceled and the other was cut by EU judges.

With the help of Davey Alba, Leah Nylen and Kate Sullivan.

This article was created from an automatic news agency feeding without changing the text.