Wipro Consumer Care Ventures eyes fund bets to widen startup reach in India and Southeast Asia

The consumer goods firm has an active merger and acquisition trajectory, investing over $1 billion in the last two decades to acquire brands in various markets, including India. In April 2023, it acquired Kerala-based packaged food brand Brahmins, which offers breakfast pre-mix powders, spice mixes, pickles and dessert mixes. In the same year, it acquired personal care brands Jo, Doy and Bacter Shield from VVF (India) Ltd.