Zepto introduces in-app UPI option amid delivery platforms’ push for internalised payments: Report
Fast commerce unicorn Zepto has launched an in-app UPI payments feature for its users, joining other major delivery platforms that are increasingly integrating payments into their apps to simplify payment and reduce dependency on third-party UPI providers. money control reported.
The new feature makes the payment process smoother by allowing customers to complete UPI transactions directly within the Zepto app without being redirected to external payment apps such as Google Pay, PhonePe or Paytm.
While Zepto has yet to make an official public announcement about the launch, some people have reportedly been able to access the feature from their own apps.
To enable the option, the user needs to link their bank account to the payment settings of the Zepto app and enable UPI. They can then pay from within the app by simply entering their UPI PIN.
Delivery apps are moving towards internalized payments
With this launch, Zepto joins other food delivery rivals adding in-app UPI payments, showing that top consumer apps are now trying to make payments easier and keep them on their own platforms.
This shift can be witnessed widely as similar in-app payment offers are available on Swiggy and Zomato. Both platforms launched their own UPI solutions last year.
In 2024, Swiggy announced the launch of Swiggy UPI, which integrates National Payments Corporation of India’s (NPCI) UPI Plug-in solution. The feature aims to offer faster payment times and reduce payment errors, the company said in a blog post.
On the other hand, Zomato has partnered with ICICI Bank to launch its own UPI service that allows users to create a Zomato-linked UPI ID and make real-time payments directly within the app. Unlike Swiggy’s plugin-focused integration, Zomato’s approach functions more like a full-fledged UPI handle delivered through a banking partner. money control report.
Zepto’s upcoming IPO
The launch comes as the company reportedly submitted preliminary documents for the hike to market regulator Sebi. ₹11,000 crore through secret initial public offering (IPO), PTI reported.
The company aims to list on the stock market this year, which could make it one of the youngest startups to go public.
If the listing goes through, Zepto will join rivals Zomato and Swiggy, which are already listed on exchanges.
