New retiree hotspot sends home prices in south coast region soaring | UK | News
A stretch of the South Coast famous for its dramatic cliffs, fossil-rich beaches and postcard villages is offsetting Britain’s seaside housing slump, with property prices rising by almost 20% in just three years.
Situated between Exeter and Dorset, the East Devon coast is known for its dramatic scenery, charming seaside towns and vast countryside. Much of the area lies within the East Devon National Landscape, while the rugged coastline forms part of the UNESCO World Heritage Site Jurassic Coast. It’s also becoming one of the South Coast’s real estate success stories. Average property prices on the South Shore fell 7% between 2022 and 2025, according to analysis by the Hamptons using Land Registry data. But East Devon has bucked this trend.
Although average coastal property prices in the area fell from £288,163 in 2021 to £237,123 in 2022, values have since rebounded. By 2025 the average price has risen by almost 20% since 2022 to £283,742.
“As the pandemic years brought about a broader range of mobility, retirees have once again become a core part of the market here,” said Christian Swaab of Strutt & Parker. Telegram.
ONS analysis of the Hamptons transit data reveals a similar story. Net migration to East Devon in both 2022 and 2024 was highest among people aged 60-69, underlining the area’s growing appeal as a retirement hotspot.
However, the region does not only attract the attention of downsizers and second home owners. Young buyers also helped support demand. In 2023, the largest influx came from those aged 30 to 39; many were likely looking for more space for growing families following a shift in priorities during the pandemic.
Part of the appeal lies in the diversity of towns along the coastline and surrounding countryside. Sidmouth remains popular for its architecture, independent shops and elegant atmosphere. The town’s promenade, theaters and golf clubs have long attracted buyers looking for a slower pace of life by the sea.
Further east, the pebble beaches, coastal walks and villages of Beer and Budleigh Salterton attract crowds, while Exmouth remains connected to city life thanks to rail links to Exeter.
