Prestige targets mid-income homes amid luxury boom
Bengaluru: Luxury residences continue to sell, in an optimistic real estate sector, but the best prestige group manager, high sales volumes will come from middle -income housing projects, he said.
To balance its portfolio with projects between the price segments, the Bengaluru -based Prestige plans to build more relatively affordable houses to appeal to a wider customer base. Even in an expensive market like Mumbai Metropolitan region (MMR), developers with a multi -urban footprint are looking for land in Thana and Navi Mumbai to develop moderate -income projects.
Prestige in 2025-26, LaStrong housing demand and 27,000 Crore housing sales behind a large launch pipeline. Did it LaSales in 17.023 FY25.
In April-June quarter, Prestige, among the most listed developers, reported the highest sales. La12,126 Crore, directed with a strong performance in the High Ticket Project launch and National Capital Region (NCR).
“High -valuable projects are niche buyers. This year we started luxury projects like Nautilus in Mumbai, which was sold very well. But I believe that there are middle -income housing projects that bring high sales volumes,” he said. “We have an important launch pipeline with a good product mix for different types of buyers.”
In October-December, the company organized a large project launch in Mumbai’s Dahisar suburb. There will be small -sized apartments that can sell in the project La1.7-1.8 Crore.
“We will target a customer segment that wants a lower price range product.
Not only in Mumbai, Prestige plans to launch smaller and more affordable houses in Bengaluru in the home field. In the Prestige Raintree Park Project, which he sold before La4-5 CRORE HOME, Prestige will begin La1.5-2.5 Crore units, because there is high demand for smaller ticket-sized apartments.
For the first time, Prestige also launched a large number of drawn projects in a row with the combined gross development value (GDV). La3,500 crore, SPRING100-150 acres.
Razack said, “There is a very good demand for Plots and people want to buy land for investment. We want to build their homes on them. We have parcels of smaller and large sizes.
Forward road
India’s real estate sector, good sales momentum and strong launches in the fifth year.
Anarock Property Consultants’ data, home sales in the top seven cities fell by 9% in the 2025 July-September quarter, and the total sales value increased by 14%, even if the overall sales value increased by 14% on demand from the premium segment. However, the growth in real estate prices can be moderate.
Razack, “too much inventory is produced. When the departure is good, everyone wants to participate in the party. But everyone launching at the same speed will be successful or will not sell,” he said.
Higher input, labor and construction costs, increased real estate prices with increasing land prices. “I don’t think prices will increase much more from now on,” he said.
Considering that the property markets are high, the executive and delivery will be the key, even though sales and launch is intact.
Razack, “Customer confidence does not come with a project. We choose our positions wisely. We plan our projects correctly, we pricing them well and we are working hard to see that we offer determined deadline dates,” he said. “We’ve been doing this for 40 years, and that’s why buyers have confidence.”
In addition to mid -income projects, Prestige is preparing to start one of the largest projects in Mumbai’s Luxury Worli region. In collaboration with Valor Estate Ltd (Old DB Realty), a 17 -acre Jijamata Nagar Slum Reconstruction Project will be a Waldorf Astoria Hotel and branded residences, a Hilton Hotel, Apartments, Retail and Office.
“This will probably be our next luxury launch in Mumbai. The project will be called the Prestige Place, which we will use as a sub -brand for our mixed use projects,” Razack said.
