Supercheap Auto owner driving big store expansion
A major Australian retailer will increase its store footprint as it relentlessly pursues market share in the automotive, outdoor and sporting goods sectors.
Super Retail Group, which owns Supercheap Auto, Macpac, BCF and Rebel, made the announcement at an investor day in Sydney, where it laid out a new five-year plan.
“We have to be ruthless in the decisions we make and the categories we pursue, and that’s exactly what we’re going to do,” CEO Paul Bradshaw said Thursday.
Super Retail has a $4 billion share of the total market, which it believes is worth $65 billion in the auto, outdoor and sports categories.
This means all four brands have significant room for growth, with Supercheap Auto having a market share of nine per cent, Rebel 10 per cent, BCF 12 per cent and Macpac six per cent.
“For me, you have to own the categories you play in and give your customers exactly what they want in those categories,” Mr. Bradshaw said.
To this end, Super Retail will increase the number of stores from 790 to 900 by 2031, focusing on under-represented regional areas with new formats within the scope of the Ignite program.
The expansion will be funded from the existing annual capital expenditure budget of approximately $150 million.
The listed group said the annual project cost for the next three years would be $30 million, while it also expects to save around $75 million a year by fiscal 2029.
Its strategy also includes meeting the demand created by the spread of electric vehicles at the national level.
“Retail is changing at the fastest pace I have ever seen,” Mr. Bradshaw said.
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